Beachbody on Demand BODcast Experience
Beachbody on Demand
BODcast Experience · Mobile App · Web App · Video Player
Fitness Live Streaming 0-to-1 Design Cross-Platform Video Player iOS & Android Desktop

Overview

What is BODi Interactive?

BeachBody On Demand Interactive is a state-of-the-art streaming platform that turns your living room into the world\'s most exciting home gym, where you can tap into the energy and accountability of live and on-demand studio classes on your own schedule.

What is BODcast?

BODcast is a new feature that lets BODi members not only join workouts in real time but also share the big screen with our Beachbody trainers. Members become part of the live workout experience, get real-time shout-outs, and stay engaged and motivated throughout class.

BODcast is accessible through the BOD app on mobile devices (iOS and Android) and on desktop or laptop with a built-in camera or webcam.

BODcast workout experience preview

Discovery

Problems

Users should have the ability to stream their own video into a class as a BODcast member.

Beachbody as a business needs to support a live class streaming experience that drives interactive engagement for BODcast members, creating the feeling of a community during an in-person class.

Solution

Users get special BODcast features when attending a class. We use a BODcast member\'s personal streaming tile to build engagement and community through a dynamic video wall, spotlight features, and trainer shout-outs and encouragements.

BODcast solution: dynamic video wall, spotlight features, and trainer shout-outs

Goals

Users feel engaged and excited to attend class.

Members continue to register for classes.

Total participants increase for future classes.

Competitive Landscape

Landscape

We quickly realized that live workout and self-streaming was a fairly new experience on the market. There were live-streamed fitness products and live conferencing tools, but very few that combined both in the way we needed.

Competitive landscape: Peloton, Zoom workouts, Instagram Live

Peloton, Zoom group workouts, and Instagram Live offered pieces of the experience but not the full live + community combination.

Product Flow

I mapped the BODcast experience across the full journey: discover, sign in, browse classes, join a live class, participate as a BODcast member, and review post-class.

BODcast product flow: Launch App → BODi Landing → Class Schedule → Live BODcast or Live Participant experience

Process

Internal Research

The BODcast visual identity is based on BODi branding, a new visual language that\'s separate from BeachBody branding.

The goal was to follow the new BODi branding, which is dark/black-leaning, while still keeping the integrity and functionality of BeachBody on Demand.

We incorporated elements from the existing design system and created new ones on a need-to-need basis for this product: icons, modality, typography, colors, and more.

Internal research: aligning BODcast visuals to BODi branding

External (Competitive) Research

I looked at other video streaming and live streaming products on the market as well as live conference platforms.

The goal was to create a video player experience that felt familiar to users and shortened the learning curve.

References included Zoom, Disney+, Skype, Netflix, YouTube Live, Peloton, Nike Training Club, and Hulu.

External research: Zoom, Disney+, Skype, Netflix, YouTube Live, Peloton, Nike Training Club, Hulu

Wireframe

Wireframes established the structural anatomy of the BODcast video player, the studio video wall, and the participant tile system across all three screen sizes.

BODcast wireframes
BODcast wireframes, expanded

Final Screens

High-fidelity screens for desktop, iOS, and Android, applying the BODi visual identity to the BODcast experience while preserving BOD\'s underlying patterns.

Final BODcast screens across devices
Final BODcast screens, expanded
BODi class schedule with filters and class detail
BODi class details modal with BODcast sign-up callout

BODcast Prerequisites

Problems

Users are not close to the device during a workout.

Users need to be able to check their form and follow the trainer.

Consistent feedback aspect ratio is needed when streaming back to the studio for the feature.

Solutions

The app on mobile devices is forced to landscape to ensure a consistent aspect ratio for the video feed to the studio.

The BODcast window is sized to roughly 1/3 of the screen, so users can check their form and follow instructions from the trainer.

Users can hide the BODcast window or turn off the camera.

Future states would include the ability to resize the BODcast window into preset sizes: side-by-side, small, and big.

Forced landscape mode, 1/3 screen real estate, and BODcast window options
BODcast scale chart: window sized to 1/3 screen for form-following
Window states: lobby and active modes
Permission modals for camera and microphone access

App Store

App Store / Google Play Preview

Marketing preview screens designed for the App Store and Google Play listings, capturing the new BODcast experience in the visual style of BODi.

App Store preview, in motion
App Store preview screens

BODi Sell Page

BODi Marketing Sell Page

A new marketing sell page that positions BODi to existing BOD members and prospects, anchored on the BODcast experience as a flagship feature.

BODi sell page wireframes
Responsive sell page comp: 1024, tablet 768, mobile breakpoints

Construction notes across desktop (1024), tablet (768), and mobile breakpoints.

BODi trainer marketing hero on the bike
Sell page on mobile in motion — FEED.FM Top Hits, Heart Rate Tracking
Final BODi marketing sell page

Let's Work Together

Good Design Starts with a Good Intention.